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on behavioural economics

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Problem: People repeatedly make decisions that undermine their own long term well being.

Solution: Give people the satisfaction they need in the short term and the outcomes that want in the long term.

Human don’t make good decisions.

  1. Health

    • Stop smoking
    • Exercise more
  2. Education

    • Study better
    • Teach better
    • Learn better
  3. Personal Finance

    • Save more money


  • The Nudge Unit in the UK government.

Leading People: